A GLOBAL PRODUCT & UX DESIGN COMPANY
Competitive
advantage
by design.
We help companies transform their customer experience.
We design products and services that focus on user needs,
and make complex systems brilliantly easy to use.
Who we work with –
Competitive advantage is all about getting the last 10% right.
The best technology, the best feature set, and the best business model, will get you 90% of the way to the top. But to beat the competition – to get that last 10% – you need to deliver the right customer experience.
By helping you create products that fit your customers' needs.
A User Centred approach to product and service development gives you four kinds of competitive advantage:
1. Functional Advantage
Better functionality, that's easier to use, that fits a market perfectly.
2. Strategic Advantage
Data driven decision-making at every stage of product development.
3. Aesthetic Advantage
First impressions count. Stunning UI that drives interest and improves sales.
4. Innovation Advantage
Market insight, prototyping and testing targets new value streams.
Trusted by world-class businesses–
Global reach across industries & sectors
Our team have 20+ years delivering projects on a global stage. Because of that experience, the world’s most exciting and progressive companies trust us to solve their most complex customer challenges.
Here's who we're working with right now–
STRATEGIC CUSTOMER INSIGHT
Strategic research partner for acquisition teams in EMEA, USA, South America, and APAC
UX DESIGN
Designing an educational platform that connects teachers to their students and inspires future leaders.
SERVICE DESIGN & CAPABILITY
A complete revision of complex global processes, orientated around the customer experience
PRODUCT DESIGN PROGRAMME
Ground up rethink of legacy services and delivering a suite of digital products over a 3-year programme
USER TESTING & PRODUCT FIXES
Defining new acquisition and onboarding journeys on the platform in UK and DE
Our recent publishing –
Design for thinking about delivering healthcare
Design for thinking about delivering healthcare
We're late, but we still can get patient care right
We're late, but we still can get patient care right