Our Approach

Our vision for success in UX Design is simple:

Great people and a clear process delivers brilliant project outcomes.

The best technology, the best feature set, and the best business model, will get you 90% of the way to the top.

But to beat the competition – to get that last 10% – you need to start by thinking about the customer experience.

Our in-house approach prioritises the user, focuses on outcomes & delivers results.

We help companies increase customer satisfaction, enhance brand reputation, unlock new sources of value, boost market position, and ultimately drive revenue growth.

We deliver on the 4 ‘F’s of good UX design:

1. Features

Better functionality, that is easier to use, and meets user needs

2. Fit to market

Data driven decision-making at every stage of product development.

3. First impressions

Stunning, modern UI that you’re proud of an attracts new business.

4. Future forward

Uncover new value streams with new products and new technologies.

What are you looking for -

Research & strategy

UX and product design

Service Design

AI/UX and innovation

Multi-award winning agency —

It’s not just lip service – we’re internationally recognised as experts

In the last 3 years, we've won two Webby awards and have been recognised as both the EU (2020) and Global (2021) Specialist UX Agency of the Year.

Our way of working —

A typical project flows through a set of stages –

01. Discovery & product strategy

Understand the business goals,
Deep dive into customer needs,
Define the product's user journeys and workflows

02. UX design & wireframes

Define the key interactions,
Create medium fidelity wireframes,
Create interactive prototypes for testing with users

03. User testing

Test with real users to validate the approach and improve the design

04. Iterations and final screens

Revise the UX & UI, incorporating feedback from testing,
Layer in final graphics,
Deliver build-ready screens

05. Dev handover & support

Annotate complex interactions,
Run dev handover workshops,
Ongoing design support throughout build

What you get working with us —

Principal oversight

Every project has support from this Head of UX level resource. Our principal designers have 10+ years delivering projects across sectors

Governance & Steering

We use a number of methods and tools to govern, plan, track, monitor progress and report on projects. All led by dedicated Project Managers

Partner Network

We have a wide network of trusted partners in development, SEO, creative, and consultancy that we can draw on to support projects as needed

Talent & Skills

Our multidisciplinary team is made up of researchers, UX specialists, and UI designers with a cross set of high-value skills, and a global footprint

Multi-Language Capabilities

We are currently running projects in several languages across the world, including English, French, German, Spanish, Portuguese, and Chinese

Managed Process

Our projects are owned by Project Managers who follow a defined process that runs through a number of phases, from initiation to handover with set milestones