Needing to engage a range of stakeholders with a compelling AI platform, WHYZE Health looked to differentiate itself with great UX – that’s where Each&Other came in.
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tanding out in a crowded field is a familiar challenge for many startups. For WHYZE Health, the look and feel of The WHYZE Health AI Platform are essential to give patients, healthcare providers and researchers a positive experience in using the platform while enabling the company to tell a compelling story to potential partners and investors.Founded in Dublin in 2021, WHYZE Health was inspired by a professional and personal health experience, uncovering a larger opportunity: the Life Science sector has access to vast clinical and patient data but often needs help to combine and use it effectively. The Stakeholders also face challenges with data security and systems that don’t work well together.
Co-founder & CEO Frances Abeton saw a way to use technology to connect patients, healthcare providers, and researchers, transforming how healthcare decisions are made.
WHYZE Health leverages an innovative AI-driven platform to transform real-world evidence (RWE) into actionable health outcomes. By integrating clinical and patient-generated data, WHYZE Health creates a seamless connection between patients, healthcare providers, and life science companies. The platform optimises brand performance while streamlining clinical research recruitment and improving patient outcomes by providing real-time insights into the safety and efficacy of treatments.
By focusing on real-world clinical and patient data, WHYZE helps reduce delays in clinical trial recruitment and lowers the risk of drug launch failures.
A core part of WHYZE’s value lies in connecting three key stakeholders: patients, healthcare providers, and life sciences organisations. By fostering collaboration, WHYZE enables the measurement of treatment effectiveness in real-world settings. Its innovative AI-driven platform is designed to be engaging, user-friendly, and a powerful platform for bridging these gaps effectively.
And speaking of value, here’s what’s at stake: the RWE space is growing rapidly: in 2023, the US market alone was valued at more than $1.64 billion.
To make the most of this opportunity, WHYZE needed to bring its offering to the next level. That’s why it engaged Each&Other, for our ability to deliver research-backed insights that would inform a compelling user experience.
Through our consultative sales process, we dedicated time to build a deep understanding of WHYZE’s proposition in order to provide a solution that would meet its objectives. That led to the development of two key objectives: the first was to redesign the patient app, as well as its healthcare and life science platform. The second was to embed a best-practice, foundational UX approach into WHYZE’s software development lifecycle. This latter objective is critical to WHYZE’s long-term success.
A key part of what we bring is deep user research and testing: observing current and potential users using prototypes, exploring what works and what doesn’t, and iterating designs accordingly. As well as informing a best-in-class design, this approach also de-risks the project because no software is coded until we know the design will work for users.
Applying the ‘jobs to be done’ framework, we saw that the patient app had four ‘to be’ tasks:
We identified three fundamental issues the new design needed to address: make onboarding and data entry simple; bring important functionality to the surface; and give rewards for using the app.
Once we completed the patient app and handed it over to development, we began to work on the AI-driven platform designed to be accessed by healthcare providers and life sciences organisations. These were two much larger pieces of work but fundamentally it was the same challenge: to deliver a best-in-class solution as part of a holistic ecosystem.
The programme was a complete rethink, redesign and rebuild from the ground up. It might help to give a sense of the scale: the patient app involved eight weeks of design and took six months to develop. The AI-driven platform for healthcare providers and life science organisations each took several weeks of design followed by a number of months of development.
The programme of three separate but related design projects all followed the same approach:
In a digital-first world, where technology is increasingly embedded in our lives, the quality of the user experience is a critical success factor of any product or service.
WHYZE started this project with the aim of delivering best-in-class UX to its various stakeholders, enabling it to grow its user base and attract investment. By any measure, it’s been a success. It’s been able to approach potential investors with confidence in its product-market fit and confidently pitch to potential life science clients and partners.
Superior UX design doesn’t just create value today, it drives business growth tomorrow. Having just started in 2021, WHYZE Health has made significant strides as a revenue-generating company, forming a strategic partnership with Elligo Health Research Inc. and being selected as part of the prestigious Mayo Clinic Platform_Accelerate programme. The company is actively scaling its operations in both the UK and US markets, solidifying its position as a leader in innovative real-world evidence solutions.
When starting up and scaling fast, these markers of progress are vital, and they don’t just happen; they’re there by design. A good product gets you to the table; great design makes people want to listen to what you’ve got to say.