A GLOBAL PRODUCT & UX DESIGN COMPANY

Competitive

advantage

by design.

We help companies transform their customer experience.

We design products and services that focus on user needs,

and make complex systems brilliantly easy to use.

Who we work with – 

Google
Zurich
stripe
SSE Airtricity
Coinbase
BNP Paribas

Competitive advantage is all about getting the last 10% right.

The best technology, the best feature set, and the best business model, will get you 90% of the way to the top. But to beat the competition – to get that last 10% – you need to deliver the right customer experience.

We help companies increase customer satisfaction, enhance brand reputation, unlock new sources of value, boost market position, and ultimately drive revenue growth. How?

By helping you create products that fit your customers' needs.

A User Centred approach to product and service development gives you four kinds of competitive advantage:

1. Functional Advantage

Better functionality, that's easier to use, that fits a market perfectly.

2. Strategic Advantage

Data driven decision-making at every stage of product development.

3. Aesthetic Advantage

First impressions count. Stunning UI that drives interest and improves sales.

4. Innovation Advantage

Market insight, prototyping and testing targets new value streams.

Let's uncover what Competitive Advantage means for your organisation

Trusted by world-class businesses– 

Global reach across industries & sectors

Our team have 20+ years delivering projects on a global stage. Because of that experience, the world’s most exciting and progressive companies trust us to solve their most complex customer challenges.

Here's who we're working with right now–

STRATEGIC CUSTOMER INSIGHT

Strategic research partner for acquisition teams in EMEA, USA, South America, and APAC

UX DESIGN

Designing an educational platform that connects teachers to their students and inspires future leaders.

SERVICE DESIGN & CAPABILITY

A complete revision of complex global processes, orientated around the customer experience

PRODUCT DESIGN PROGRAMME

Ground up rethink of legacy services and delivering a suite of digital products over a 3-year programme

USER TESTING & PRODUCT FIXES

Defining new acquisition and onboarding journeys on the platform in UK and DE

Our recent publishing – 

Design for thinking about delivering healthcare

Read more

Design for thinking about delivering healthcare

Sparking happiness in customer experience

Read more

Sparking happiness in customer experience

We're late, but we still can get patient care right

Read more

We're late, but we still can get patient care right

Learn more about what we do:

- Services overview

- UX/UI and Product Design

- UX Research

- Team Augmentation

- Our approach to UX

Or get in touch to talk about what we can do for your organisation.

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